The concept of white label products and services has been around for a while. Everyone from grocery stores to marketing agencies take advantage of the white label concept.
The concept is simple. A 3rd party (think of them as a sub-contractor) provides the product or service unbranded. You then apply your brand to it.
The simplest example that we are all familiar with is grocery store brands. No matter which grocery chain is local to you, they all have their own store brand. And yet none of the grocery stores (except for Wal-Mart, possibly) owns their own food factories – processing and packaging everything from cereal to coffee. A manufacturer, probably the same manufacturer selling their own highly recognized brand, produces and packages the product and simply applies the store brand name and logo to the packaging.
The same concept can help you grow your marketing agency.