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Discover Your Conversion Potential With The Benchmark Report Discover Your Conversion Potential With The Benchmark Report
Was your last digital marketing campaign a hit or a failure? To date, there have not been any benchmarks to determine the success of... Discover Your Conversion Potential With The Benchmark Report

Was your last digital marketing campaign a hit or a failure? To date, there have not been any benchmarks to determine the success of landing pages.

The Benchmark Report from Unbounce is derived from the performance of 16 major industries on 34 thousand landing pages. This extensive data can prove to be a rulebook for digital campaigners. Marketers can stop the guesswork and set data-driven realistic milestones.

Let’s explore the extracts of the report:

A conversion rate implies different things to different industries. For some it could mean downloading an app, for others, it involves making a purchase, subscribing, and so on. So, what is a good conversation rate for ‘your’ company? While creating this report, the marketing experts looked into several aspects like quality, word count, emotional connection.

Here are the machine-derived results for creating killer conversion campaigns. Read on!

Median conversion rates across a range of industries:

  • While the median conversion rate across all industries is 3.2%, the top-performing industries scored an impressive 25%
  • Analyzing catering and restaurants’ landing pages was relatively easy. Saas(software as a service) landing pages were difficult to analyze
  • Media and entertainment pages had few words while fitness and health websites had substantial written content
  • 62% of industries use forms for lead-generation, but click-through conversions still work best for many others.

Common words used across a wide palette of industries:

  • Medical websites- sadness and fear
  • Legal practitioners- anger
  • Finance and insurance- trust-related words

Final thoughts

As per the report, the overall conversion rate was 9.7%.

 Is that good enough?

To find out more, read the detailed Benchmark Report at the Unbounce website. This report covers all the best performing landing-pages, and how you can adapt these techniques and machine-learning tips to improve your conversions. Good Luck!

mkelly@inboundrevenue.com

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